Andrew Dod
Fuhgeddaboud the Elevator Pitch? What’s their Elevator Catch?
A well-honed elevator pitch is important for companies whose value propositions are not immediately apparent. For the Home Depots and...
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Andrew Dod
2 min
Buzz Kill of Arrogant Marketing
My Mom always told me, “Don’t toot your own horn. Let others do it for you.” To some, this counsel runs counter to how Freud’s id has us...
Andrew Dod
4 min
Unleash Your Inner Granny
In 1995, I attended a conference of digital elites in Arizona called Agenda. Technology mavens like Gates, Ellison and McNealy were...
Andrew Dod
2 min
The Customer is Always Right and Other Rubbish
In my first job as a stock boy at Toys R Us, an imposing sign barked on the wall in the break room in big block letters: “The customer is al
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