Strategy

The Eyes Have It: Are You Sure You See Reality Correctly?

You can’t tell from my profile photo, but I have two different colored eyes. One is brown and the other blue. In fact, the brown eye is...

Andrew Dod

4 min read

On importance of strategy development Every company, no matter how small or large, struggles with the challenge of creating an effective...

Andrew Dod

8 min read

Before a crowd of small business executives, I was recently asked what the number one mistake marketers make. Without hesitation, I...

Andrew Dod

4 min read

A well-honed elevator pitch is important for companies whose value propositions are not immediately apparent. For the Home Depots and...

Andrew Dod

2 min read

My Mom always told me, “Don’t toot your own horn. Let others do it for you.” To some, this counsel runs counter to how Freud’s id has us...

Andrew Dod

2 min read

Several years ago while brainstorming with a team at an agency searching for a name for their creative process, I tossed out a phrase,...

Andrew Dod

3 min read

For many, our impressions of the great Leonardo da Vinci were shaped by Dan Brown’s wildly famous book, The da Vinci Code. In it, da...

Andrew Dod

5 min read

I hate numbers. They're so numbery. That's why I hated math as a kid. Too many numbers. I did like School House Rock...you know the 3-6-9...

Andrew Dod

2 min read