Andrew Dod
The Eyes Have It: Are You Sure You See Reality Correctly?
You can’t tell from my profile photo, but I have two different colored eyes. One is brown and the other blue. In fact, the brown eye is...
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Andrew Dod
- 8 min
From Strategy Development to Execution: The Last Mile to Excellence
On importance of strategy development Every company, no matter how small or large, struggles with the challenge of creating an effective...
Andrew Dod
- 4 min
The Biggest Mistake Marketers Make
Before a crowd of small business executives, I was recently asked what the number one mistake marketers make. Without hesitation, I...
Andrew Dod
- 2 min
A writer's intervention
Always amazed but never astonished at how tech companies tell stories, I sometimes experience pangs of sadness when I read butchered sentenc
Andrew Dod
- 2 min
Fuhgeddaboud the Elevator Pitch? What’s their Elevator Catch?
A well-honed elevator pitch is important for companies whose value propositions are not immediately apparent. For the Home Depots and...
Andrew Dod
- 3 min
Question Marketing
Several years ago while brainstorming with a team at an agency searching for a name for their creative process, I tossed out a phrase,...
Andrew Dod
- 4 min
Unleash Your Inner Granny
In 1995, I attended a conference of digital elites in Arizona called Agenda. Technology mavens like Gates, Ellison and McNealy were...
Andrew Dod
- 1 min
Would you do this for your brand? Irish town paints fake scenes on abandoned storefronts and homes.
Imagine a dilapidated town with abandoned homes and storefronts, less on the scale of a Detroit and more like an Irish Mayberry. Now...
Andrew Dod
- 1 min
"Good morning, my name is Brad": An Ode to Rosetta Stone
I laugh every time I see the now famous ad for Rosetta Stone. A young Dutch man repeatedly intones and interrupts an interviewer with,...
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