Nothing happens until someone conjures beyond boundaries. And for us, thinking is a team sport. We think across all mediums, do deep dives and wander wide open spaces to sculpt just the right strategy that takes clients where they want to be. We co-create to ensure buy-in from all stakeholders and remain engaged as needed. We don't "create a deck and run" like other strategy firms. We add muscle to your team so you can expect an execution premium.
Thinking the future, Understanding the present
Most strategy consultants begin with the present and look forward. Not us. We look at the future and map back to the present. This allows us and our clients far more freedom to explore and design success, rather than be defined and framed by the current situation.
As we journey from the future to the present, we define along the way the core elements required for success, including talent, competencies, products, services, brands, marketing and related core business fundamentals.
1. Change Agenda
Describes the desired change from the current state to a future state along several critical elements.
Defines 1-2 KPIs for each major element of the marketing scorecard, including Base, Stretch and Reach goals.
2. Strategy Map
Summarizes the marketing strategy on a single page, including Value outcomes, customer beliefs, process changes and enabling elements.
3. Marketing Initiatives
Defines the specific marketing initiatives required to support the marketing strategy, making sure to only include initiatives that the company can afford to execute.