Andrew Dod4 minThe Biggest Mistake Marketers MakeBefore a crowd of small business executives, I was recently asked what the number one mistake marketers make. Without hesitation, I...
Andrew Dod2 minFuhgeddaboud the Elevator Pitch? What’s their Elevator Catch?A well-honed elevator pitch is important for companies whose value propositions are not immediately apparent. For the Home Depots and...
Andrew Dod2 minBuzz Kill of Arrogant MarketingMy Mom always told me, “Don’t toot your own horn. Let others do it for you.” To some, this counsel runs counter to how Freud’s id has us...
Andrew Dod3 minQuestion MarketingSeveral years ago while brainstorming with a team at an agency searching for a name for their creative process, I tossed out a phrase,...