Andrew Dod
The Biggest Mistake Marketers Make
Before a crowd of small business executives, I was recently asked what the number one mistake marketers make. Without hesitation, I...
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Andrew Dod
2 min
Fuhgeddaboud the Elevator Pitch? What’s their Elevator Catch?
A well-honed elevator pitch is important for companies whose value propositions are not immediately apparent. For the Home Depots and...
Andrew Dod
2 min
Buzz Kill of Arrogant Marketing
My Mom always told me, “Don’t toot your own horn. Let others do it for you.” To some, this counsel runs counter to how Freud’s id has us...
Andrew Dod
3 min
Question Marketing
Several years ago while brainstorming with a team at an agency searching for a name for their creative process, I tossed out a phrase,...
Andrew Dod
4 min
Unleash Your Inner Granny
In 1995, I attended a conference of digital elites in Arizona called Agenda. Technology mavens like Gates, Ellison and McNealy were...
Andrew Dod
5 min
Think Like da Vinci: Be a Genius
For many, our impressions of the great Leonardo da Vinci were shaped by Dan Brown’s wildly famous book, The da Vinci Code. In it, da...
Andrew Dod
2 min
The Customer is Always Right and Other Rubbish
In my first job as a stock boy at Toys R Us, an imposing sign barked on the wall in the break room in big block letters: “The customer is al
Andrew Dod
2 min
Does your company actively visualize its value to customers?
I hate numbers. They're so numbery. That's why I hated math as a kid. Too many numbers. I did like School House Rock...you know the 3-6-9...
Andrew Dod
1 min
Would you do this for your brand? Irish town paints fake scenes on abandoned storefronts and homes.
Imagine a dilapidated town with abandoned homes and storefronts, less on the scale of a Detroit and more like an Irish Mayberry. Now...
Andrew Dod
1 min
"Good morning, my name is Brad": An Ode to Rosetta Stone
I laugh every time I see the now famous ad for Rosetta Stone. A young Dutch man repeatedly intones and interrupts an interviewer with,...
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