Andrew Dod
The Biggest Mistake Marketers Make
Before a crowd of small business executives, I was recently asked what the number one mistake marketers make. Without hesitation, I...
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Andrew Dod
2 min
Fuhgeddaboud the Elevator Pitch? What’s their Elevator Catch?
A well-honed elevator pitch is important for companies whose value propositions are not immediately apparent. For the Home Depots and...
Andrew Dod
2 min
Buzz Kill of Arrogant Marketing
My Mom always told me, “Don’t toot your own horn. Let others do it for you.” To some, this counsel runs counter to how Freud’s id has us...
Andrew Dod
4 min
Unleash Your Inner Granny
In 1995, I attended a conference of digital elites in Arizona called Agenda. Technology mavens like Gates, Ellison and McNealy were...
Andrew Dod
1 min
"Good morning, my name is Brad": An Ode to Rosetta Stone
I laugh every time I see the now famous ad for Rosetta Stone. A young Dutch man repeatedly intones and interrupts an interviewer with,...
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