Andrew Dod
From Strategy Development to Execution: The Last Mile to Excellence
On importance of strategy development Every company, no matter how small or large, struggles with the challenge of creating an effective...
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Andrew Dod
- 4 min
The Biggest Mistake Marketers Make
Before a crowd of small business executives, I was recently asked what the number one mistake marketers make. Without hesitation, I...
Andrew Dod
- 2 min
A writer's intervention
Always amazed but never astonished at how tech companies tell stories, I sometimes experience pangs of sadness when I read butchered sentenc
Andrew Dod
- 2 min
Buzz Kill of Arrogant Marketing
My Mom always told me, “Don’t toot your own horn. Let others do it for you.” To some, this counsel runs counter to how Freud’s id has us...
Andrew Dod
- 3 min
Question Marketing
Several years ago while brainstorming with a team at an agency searching for a name for their creative process, I tossed out a phrase,...
Andrew Dod
- 5 min
Think Like da Vinci: Be a Genius
For many, our impressions of the great Leonardo da Vinci were shaped by Dan Brown’s wildly famous book, The da Vinci Code. In it, da...
Andrew Dod
- 1 min
Would you do this for your brand? Irish town paints fake scenes on abandoned storefronts and homes.
Imagine a dilapidated town with abandoned homes and storefronts, less on the scale of a Detroit and more like an Irish Mayberry. Now...
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